STARBUCKS

Breakthrough Category Innovation AND a Cannes Advertising Award

Lead team of innovators to develop Starbucks first coffee berry based REFRESHERS ready to drink energy beverage.  Also managed the development and launch of the Seattle’s Best ready to drink iced coffee and lattes which garnered a Cannes Silver Lion Award for advertising creativity.

RESULTS

Innovation resulted in adding over $75MM to portfolio value

Marketing resulted in successful launch of value line RTD coffee.