We harness the positive energy in great ideas
We create ways to eat and live healthier lives
We enable the expansion of your universe
Strategic Acceleration is like splitting an atom. A blend of science, art and courage.
We are experts in breakthrough product innovation, emerging brand development, brand incubation, cultural change – all of these challenges are the nucleus that drive Atomic Brand Lab creativity.
We also believe in positive energy. We’re like the proton for your business. Generating momentum, creating excitement, maximizing potential. We help create the energy that drives transformational change in your business.
Our Chief Atom Splitter, Michael Hammer, has over 30 years of experience transforming some of the world’s best known food businesses. He believes in the science of consumer research and methodical management strategy, but also recognize that change often ignites with the spark of an idea.
It’s why we call ourselves Atomic Brand Lab. We research, hypothesize, test, incubate and ultimately build the best business model for you to succeed.
Why Work With Atomic Brand Lab
BRANDING • ENTERPRISE STRATEGY • INCUBATOR MANAGEMENT • VENTURE INVESTMENT STRATEGY
We believe we can change the way the world eats. From farm to fork or seed to shelf we look at the entire spectrum of your business and identify your best growth potential.
Vision, Mission and Values
Brand and Corporate Culture
Positioning & Voice of the Brand
PORTFOLIO & ENTERPRISE STRATEGY
Category & Marketplace Assessments
Portfolio Building & Modeling
Sales & Channel Strategy
White Space Identification
INNOVATION & INCUBATOR MANAGEMENT
Incubator/Accelerator Creation & Development
Deal Flow Management
Portfolio Due Diligence
New Product Innovation
VENTURE INVESTMENT STRATEGY
Seed to Strategic Exit
Venture Fundraise Preparation
COGS & Management Optimization
Business Model & Go-to-Market Strategy
INNOVATION • BRANDING • VENTURE INVESTMENT MANAGEMENT
INCUBATOR MANAGEMENT • ENTERPRISE STRATEGY
“Change your thoughts and you change your world.”
“An idea is energy.”
Experts in Food & Beverage Growth Strategy
Product Development / Strategic Marketing / Channel & Customer Acceleration / Portfolio Expansion
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
While we rarely wear lab coats, we’ll let you try one on. Give us a brief overview of who you are and how we can help.